Mercent Corporation - Press Releases
August 6, 2008 Mercent Adds Google Checkout Support to Mercent Retail
"Google Checkout is an important element of our retail clients’ demand generation programs," said Mercent CEO Eric Best. "Mercent is pleased to offer our customers expanded insight into and control over online ad campaigns that increase the revenues, profits, and product inventory processed through Google Checkout."
July 24, 2008 Mercent Launches Mercent Retail Paid Inclusion
"Altrec.com selected Mercent Retail Paid Inclusion to gain insight into and control over our paid inclusion programs," said Derek Kershner, Search Marketing Analyst at Altrec.com. "Mercent helps Altrec.com more effectively manage our Yahoo! Search Submit Pro relationship based on the retail metrics that matter most."
April 15, 2008 Mercent Joins Google Product Search Partner Program
"By combining Mercent’s merchandising platform and tools with Google Product Search, we're giving retailers a significant new channel to efficiently drive online sales and brand awareness," says Todd Sherman, VP of Business Development for Mercent.
March 6, 2008 Mercent CEO to Present at Montgomery Technology Conference
"As a hosted advertising service for retail merchants, Mercent operates at the epicenter of software-as-a-service, online advertising, and e-commerce," states Best. "Demonstrated double-digit CAGR* in each of these sectors means Mercent is ideally positioned for high growth."
February 26, 2008 Mercent Joins Coremetrics Connect™ to Optimize Online Marketing Performance
"Mercent's certification as a Coremetrics Connect partner builds upon our successful history working with Coremetrics to serve the online marketing needs of leading retailers," said Todd Sherman, Mercent VP Business Development. "Mercent ensures that merchants' offers are visible and competitive everywhere that shoppers evaluate and purchase products online."
February 5, 2008 1-800-FLOWERS.COM® Picks Mercent
"Mercent demonstrated superior technology and industry-leading talent during our product feed management vendor selection process," said Michael Kildale, Director of Interactive Marketing at 1-800-FLOWERS.COM. "We closely evaluated alternatives in the online product marketing space, but Mercent’s capabilities made our decision easy."
January 16, 2008 Mercent Raises $6.5 Million in Series B Financing
The financing was led by TVC Capital and included existing investors Madrona Venture Group and an affiliate of The Hillman Company. In connection with the financing, TVC Capital’s managing partner Steve Hamerslag will join Mercent’s board of directors.
December 4, 2007 Mercent Serves One Billion Targeted Retail Product Ads through the Mercent Shopping Network
The company has successfully delivered more than one billion online retail product ads through the Mercent Shopping Network on behalf of retail merchant clients.
October 24, 2007 Redcats USA Selects Mercent to Expand Online Sales
Active in 28 different countries, Redcats Group has some thirty catalogues, over one hundred specialty stores and over sixty e-commerce sites. The company has 31 million active customers and generated €4.332 billion Sales in 2006, with 32.1% of sales occurring on line.
September 19, 2007 Mercent Launches Full-Service Performance Marketing Agency for Retail Merchants, Signs
GUESS, Inc.

With the addition of advertising spend management and billing services, Mercent Performance now provides retailers a single-contract, single-invoice option for managing ad insertions and billing across more than 50 leading online shopping feed channels.
September 18, 2007 Omniture and Mercent Announce Genesis Integration, Joint Customers
Omniture, Inc. (NASDAQ:OMTR) and Mercent have announced Mercent’s integration with the Omniture Genesis Network, helping retail merchants gain and apply more actionable data to advertising campaigns across multiple online channels.
September 17, 2007 Mercent Announces Support for Shopping.com® Cart Program, eBay Express
Mercent is the first shopping channel solution provider to announce full support of Shopping.com’s Cart program, including product syndication through eBay Express. Merchants only pay CPA fees for successful sales processed by the Shopping.com Cart.
September 13, 2007 Buy.com Recognizes Mercent as First Gold Certified Marketplace Integrator
Mercent and Buy.com have announced that Mercent has been certified to provide end-to-end data integration on behalf of Buy.com Marketplace sellers. Mercent is the first company to achieve Gold Certification as a Buy.com Marketplace Platform Integrator.
June 5, 2007 Mercent Announces Mercent Retail Express™, Free Shopping Feed Integration and Validation Services
Data Feed Marketing Program Eliminates Setup Fees, Connects Merchants with Leading Online Shopping Portals
May 23, 2007 Mercent Announces 914% Average Merchant ROAS Through Online Shopping Portals and Comparison Shopping Engines (CSEs)
For the period beginning January 1 and ending March 31, 2007, Mercent Performance customers recognized an average return-on-ad-spend (ROAS) of 914% through Cost-per-Click (CPC) shopping portals and comparison shopping engines, increasing by 129% over Q3, 2006 and outperforming the retail industry averages by 247%.
May 8, 2007 Mercent Announces Performance Marketing Services for Shopping Feed Optimization
Leading Retail Merchants Increase Online Revenues, Profit Margins, and Return on Advertising Spend with Mercent Performance.
April 25, 2007 Mercent Announces TrueAttribute™ Technology for Optimizing Product Attributes in Shopping Feeds
Included with the new version of Mercent Retail is Mercent TrueAttribute™ technology, providing retail merchants with simple and powerful tools for optimizing the performance of attribute-based product search across online shopping channels.
March 20, 2007 REI’s Online Performance Climbs with Mercent Retail
In 2007, REI has seen a 38 percent decrease in cost per order (CPO) and a 50 percent increase in return on ad spend (ROAS) using Mercent.
February 21, 2007 Mercent and Coremetrics Announce Strategic OEM Partnership and Joint Customers
Bass Pro Shops Increases Revenues, Profits, and Return on Advertising Spend Through Online Shopping Engines Using Coremetrics Marketplace Powered by Mercent
November 20, 2006 Amazon Veteran Joins Mercent to Drive Service Delivery for Mercent Retail
Brozovich will be instrumental in driving the rapid integration of merchants' line of business systems with the Mercent Retail platform.
October 23, 2006 Levenger Selects Mercent to Increase Online Sales
High-End Retailer Gains Greater Marketing Efficiencies and Complete Integration With Back-End Retail Systems
October 13, 2006 High Growth Online Merchants Select Mercent and OrderMotion to Increase Revenue and Profits
Astral Brands, NIMLI, and World of Bags Join Growing List of Shared Customers
October 2, 2006 Mercent Offers New Retail Content Management Capabilities with Hosted Software Service
Retailers Can Now Make Smarter and Faster Marketing Decisions on Product Offers and Promotions across Multiple Online Channels
September 25, 2006 CommercialWare and Mercent Join Forces To Create Integrated Platform for Profitable Retail Performance Marketing
CommercialWare announced the availability of a joint technology offering that helps merchants generate, capture, and manage consumer demand through online marketing channels.
September 18, 2006 Twenty Five Leading Retailers Partner with Mercent to Maximize Revenues and Profits through Online Marketing Channels
Cutter & Buck, FLAX art & design, and The Right Start Adopt Mercent Retail
May 24, 2006 Mercent Introduces the Retail Industry's First Search Engine Marketing Service to Quantify Keyword Performance by Key Business Metrics
Mercent Retail Analytics Tracks Per-SKU Profitability and Inventory Impact of Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter Campaigns.
April 18, 2006 Mercent Launches Free Retail Analytics Services for Online Merchants
On-demand Solution Tracks Profitability and Inventory Impact of Online Marketing Channels for Retail Advertisers
April 11, 2006 Mercent Announces Enhanced Retail Software for Pay-For-Performance Online Data Feed Marketing
Mercent Retail helps online merchants maximize product visibility across multiple shopping portals and marketplaces while minimizing advertising costs
April 3, 2006 SHOP.COM Certifies Mercent as Data Integration Provider to Its Marketplace
Mercent First to Achieve Full Certification to Support Merchants in SHOP.COM Marketplace
February 23, 2006 PetSmart Selects Mercent to Expand Online Sales
February 23, 2006 OrderMotion and Mercent Announce Amazon-Certified Solution to Help Merchants Maximize Sales and Profits from Selling on Amazon
Companies Announce New Retail Clients on the Integrated Platform
September 13, 2005 OrderMotion and Mercent Deliver Integrated Solution to Maximize Online Sales for Retailers
Popeil Family Store First Customer to Adopt the Combined Offering, Tapping into 100 Million Online Shoppers
September 12, 2005 Celebrate Express Selects Mercent Retail to Promote the Right Products with the Right Merchandising Offers in the Right Online Channels
Leading Online Retailer Taps 100 Million Online Shoppers with Mercent's Merchandising Platform
August 2, 2005 Mercent Announces On-Demand Solution for Online Retail Merchandising
Mercent Retail Helps Brand-Driven Retailers Maximize Sales, Boost Gross Margins, and Increase Merchandising Control through Online Marketing Channels
August 2, 2005 Venda Merchants Tap into 100 Million Shoppers with Mercent Retail Merchandising Solution
Leaders in On-Demand eCommerce and Online Retail Merchandising Offer Integrated Solution to Maximize Sales
July 28, 2005 Specialty Online Retailers Gain Access to Millions of New Online Shoppers through Mercent's Merchandising Platform
HomeCenter.com, FurnitureFind and Football Fanatics See Increased Sales and Merchandising Control in New Online Channels
July 19, 2005 SmartBargains Utilizes Mercent's Online Merchandising Platform to Expand Online Presence
Leading Online Retailer Sees 100 Percent Return on Mercent Investment Within Two Months
February 9, 2005 Mercent Announces Key Customer Wins in Fastest Growing Online Shopping Categories
Online Retailing Solution Connects Merchants with Leading Internet Marketing Channels
January 19, 2005 E-commerce Software Company Mercent Announces Series A Financing
Massive Growth in Online Marketplace Retailing Attracts Madrona Venture Group as Lead Investor
November 8, 2004 GUESS? Selects Mercent to Expand Online Sales
Leading Global Retailer Selects Mercent Commerce System to Maximize Sales through Amazon.com and Leading Online Shopping Portals
October 13, 2004 Mercent Enables Retailers to Reach New Customers During Highly Anticipated 2004 Holiday Shopping Season
Holiday Promotion Offers Free Merchandising Services and Complimentary Software Upgrade to New Customers
October 5, 2004 Crabtree & Evelyn Selects Mercent to Maximize Online Sales at Amazon.com
Leading National Retailer Deploys Mercent Commerce System to Maximize Online Sales in Rapidly Growing Beauty Category
September 16, 2004 Car Toys Amplifies Online Sales using Mercent Software
Leading National Retailer Selects Mercent Commerce System to Maximize Sales through Amazon.com and Leading Online Shopping Portals
August 3, 2004 Mercent Announces Support for Ten Leading Online Marketplaces
Mercent Commerce System Now Enables Retailers to Reach 100 Million Monthly Shoppers at Amazon.com, AOL Shopping, Shopping.com, Yahoo! Shopping, MSN Shopping, BizRate.com, PriceGrabber.com, NexTag, mySimon, and Froogle